Top Message

For Our Customers and Society

Founded in 2003 with the management philosophy of "contributing to society through capital markets," Rheos Capital Works strives to realize a prosperous society through financial inclusion.

In ancient Greek, "rheos" means "to flow." The philosopher Heraclitus left us with the aphorism that all things are in a state of flux (panta rhei). The world is in a constant state of change, and in that change lies unlimited opportunity. We want to contribute to society through the capital market and create a better future together with our customers while changing ourselves to keep up with the times.

Japan is at a major turning point due dramatic changes in the environment caused by the arrival of inflation for the first time in 30 years and the full-scale diffusion of generative AI. Japan has entered an era of inflation after a long period of deflation, and the Nikkei Stock Average reached a 34-year high on February 22, 2024. With the changing environment that surrounds us, we feel it is important to correct financial disparity.

The system to encourage personal asset building has been enhanced owing to the launch of the new NISA system in January 2024. We hope to make investment more accessible to a wider range of customers by promoting financial inclusion, communicating about investments in an easy-to-understand and enjoyable way, and spreading the magic of investment to every corner.

A new "pro" series has been established in the Hifumi Series to address the diversity of investment needs. We will strive to develop new products in addition to improving our management, sales, and communication capabilities to gain the support of a wide range of customers from first-time investors to experienced investors, those who are working on asset building with the Hifumi Series, and those who want to experience more of the appeal and excitement of investment.

I believe that investment is what will build the future. As Representative Director, Chairman, President, and CEO of Rheos Capital Works and Chief Investment Officer of the Hifumi series, I aim to achieve high investment performance, and at the same time, I would like to create a better society through investment while ensuring compliance and emphasizing sustainability and diversity. We will make every effort to bring the Hifumi series to every corner of Japan, to manage funds held by many customers for long periods of time while experiencing the joy and excitement of investment, and to "energize Japan from the roots" through investment.

Rheos Capital Works Inc.
Representative Director,President, CIO

Hideto Fujino